Kothari foods, a newly formed company would be launching their line of cookies made of healthy ingredients and natural and delicious flavours. The product lines were targeted towards urban conscious eaters who, may be early in their journey to better health and also do not want to spend a bomb on it.
After stuffing our own faces at the recipe trials, we decided to position the product to be a nofrills and natural alternative to the ordinary cookies we have for snacking. This thought process first birthed the simple but effective name and then cascaded onto the visual identity which was just as minimal and clean, putting the product and its proposition forward. Evolved, honest and self-assured, the branding now helps packs fly off the shelves in cities and otherwise.