Brand Identity
Launch Strategy
Menu Design
Signage & Wayfinding

Bagaichā has been designed to create an immersive experience that blends art, cuisine, and community. Home to Nepal’s first Pepperfry experience centre, 17 specialised kitchens and 6 bars, Bagaichā promises to be a singular art­ meets-cuisine experience.

We were required to create, brand and assist in launching a first-of-its-kind retail destination in Kathmandu, Nepal.

To achieve our goal, we had to carefully consider the cultural nuances of Nepal and the significance of the retail destination’s location. We wanted to create a brand identity that resonated with the local community while also attracting visitors from all over the world. That meant our logo, visual language, and collateral design had to capture the essence of Nepal’s culture and history while infusing modern elements that appealed to our target audience.

Visual Identity

To start the project, we conducted thorough research on ground, identifying significant elements that could be integrated into the brand framework, logo and visual language. From there, we crafted a brand strategy that aimed to create a contemporary and dynamic brand while still being true to Nepal’s cultural heritage.

Crafting Bagaichā’s development has been a careful dance, artfully weaving together the modern with the traditional. We began by laying a solid foundation, using the brand story as the scaffolding, and then festooned it with a visually striking design that aptly represented every facet of the project.

By adopting a 360-degree approach, we have created a brand that speaks to the goal of building a singular art-meets-cuisine experience.